Smartphones are becoming more than just a trend. According to statistics, more and more people rely on them for just about everything. Whether it’s finding out the next best destination to travel to, the hottest trend in fashion, or the latest movie at the local cinema in your area – the device being reached for is the smartphone.
But, did you know that this device can work wonders for your business too? It makes it easier for consumers to compare prices, get discount coupons, and read reviews before making a purchase. Local Top Rank promotes smart marketing through the use of this device. The only question is, are you ready? Watch this video to learn more!
Think about this! We have all been there, a friend sends us a link via text message or email and when we try to open that link on our mobile device, we are presented with a jumbled load of unorganized garbage. This will kill any chance you have of converting that visitor into a customer. If the user can’t easily browse and read the website, they will leave uninspired. Some reports show that 60% of mobile users in the past 12 months have encountered problems when browsing websites that have led them to abandon the page.
Everything exists and you only have a limited amount of time to capture a website visitor’s attention. The case to increase website visits and stays via mobile devices is even more challenging because users are accessing your website while out and about or on the go. If a visitor is able to easily navigate your pages and the content is written mobile friendly, you increase the chance of converting visitors into customers.
When it comes to search engine optimization, we are all slaves to Google whether we want that to be the case or not. If Google wants it, we do it. According to Google, it is recommended webmasters build their sites as responsive, but if that isn’t an option, they prefer your business makes a separate HTML website to serve to mobile users. This will increase the likelihood your site will rank well among Google mobile search.
Speed is very important when it comes to browsing performance, because as previously mentioned, time is limited. A normal website that isn’t mobile optimized will render very slowly on a mobile device or in worse case scenarios, it may not load at all. A mobile-ready website will load quickly because the code is structured in a way that it is compatible with mobile devices. To prove the point, studies show mobile website users will abandon a page if they have to wait more than 6-10 seconds.
There is the chance that your competition is already ahead of the game with a beautifully optimized mobile website. Out of the top 200 retailers surveyed, 68 companies didn’t have a mobile ready website (1 out of 3). It is safe to assume this is a high number but certain industries are much more progressive in this regard. We recommend visiting the websites of your competition to see if they are mobile optimized. This will give you an idea of the landscape and where your company falls
As pointed out, mobile websites are important if your business wants to acquire more customers and increase sales. Staying ahead of the curve with a mobile optimized website is going to enable your company to do just that! There are two big points into this: