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RankBrain: The Future Of Google’s Search Results


“I consider that a man's brain originally is like a little empty attic, and you have to stock it with such furniture as you choose. A fool takes in all the lumber of every sort that he comes across, so that the knowledge which might be useful to him gets crowded out, or at best is jumbled up with a lot of other things, so that he has a difficulty in laying his hands upon it. Now the skillful workman is very careful indeed as to what he takes into his brain-attic. He will have nothing but the tools which may help him in doing his work, but of these he has a large assortment, and all in the most perfect order. It is a mistake to think that that little room has elastic walls and can distend to any extent. Depend upon it there comes a time when for every addition of knowledge you forget something that you knew before. It is of the highest importance, therefore, not to have useless facts elbowing out the useful ones.”

―Sherlock Holmes, from Sir Arthur Conan Doyle, A Study in Scarlet

As the quotation suggests our brain stores and digests all the information that it gets every second of our lives, it sorts it out, and proactively contain or shroud them according to its frequency of use. The internet works just like our brain only that it functions on a global scale and stores information like a library on air, or like an electronic frequency that can be accessed infinitely. No matter humongous its reputation is, it still possesses some difficulties in finding the right information that you sorely value.

In order to address that concern search engines such as the most popular search engine company, Google, has been established in order to help our online community to sort and present information for everybody’s convenience. Through the years they have constantly designed different kinds of programs online that improve their services. Thanks to their diligent efforts online they have systematically created an ingenious algorithm Humming Bird which helps us get information in a matter of seconds. Not only that, because of them our SEO industry have been birthed giving us our bread and butter.

Google believes that this kind of innovation shouldn’t stop there; it should be a continuous labor since the only thing that is constant in this world is change, which is proven to be true for every minute that passes there are new demands that are sprouting out of nowhere that needs to be attended. So what their teams of exceptional Google engineers did is they have created a machine, an artificial intelligence called Rank Brain that organizes our search results to give more relevance and substance to our searches. Although it is only running 15 % of the search engine company’s search result it still manages to provide 80% efficiency rating. Which leave us a more search friendly environment that greatly benefits our cravings for information, like a child going into a candy store that houses sweets all over the world with a candy connoisseur handing you the candy that suits your palate.

This recent innovation excites the entire online community, and here at Local Top Rank being part of the SEO industry, will give you any development about this promising future of Search Engine Optimization and we will keep you noted accordingly through our upcoming blog articles about it. Cheerio mates! Happy Browsing!

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