Facebook’s Latest: The Dawn Of The New Mobile Ads
Here is the latest in the world of advertising this week: the launch of the new Facebook mobile ads! Though it is still in its early testing stage, a few advertisers already have this ad format. These are Gatorade (as seen in the blog banner), Michael Kors, Mr. Porter, and Carrefour Spain.
The launch is not a big surprise to everyone, since Facebook has already given us a sneak peek of this new ad format at the advertising industry’s annual Cannes Lions event last June in France. Take a look at the video below to see the new format.
Keeping You On Facebook
The new ad looks different (not to mention, way better) from the sponsored posts within News Feed. It looks like a regular post at first, but once you click on it, it opens up to a full screen that contains high-quality content like short articles, pictures, and videos. It has the feel and vibe of a mini website.
The move is in line with Facebook’s vision to host data to keep people logged in instead of driving traffic to other sites. Here are a few pieces of evidence elsewhere on Facebook: Even earlier this year, the social media giant has started hosting articles from other sites like National Geographic and Buzzfeed on their “Instant Articles” Program; and upcoming, Facebook has already made announcements on their upcoming shop pages which allow retailers to create mini e-commerce sites.